Books on Headboard. Photo by Equalizer.I had invited over a couple of my friends for dinner at what I call “the lab”. I think my friends are the happiest lab subjects on the planet, because fortunately enough for them, and myself, the experiment turns …

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Kshocolat Packaging, Edinburgh. Photo by Equalizer.The Pot by Chocolat Factory, Madrid. Photo by EqualizerKitschy Arabic Packaging. Photo by EqualizerHow important is packaging to any product? Infact the concept of packaging is trivial compared to the …

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Concept by EqualizerIn a country where the general beleif is, if its foreign, it must ridiculously hard to recreate; we get a flood of tasteless monotonous franchises, most of which are relatively unheard of. What makes big cosmopolitan cities like Lon…

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Plaza Mayor. Photo & Graphics by EqualizerMadrid has been for years a forgotten city, atleast from the point of view of visitors. Other cities like Barcelona and Bilbao have captivated most of the seasoned jettsetters for anything from the famous Fran…

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